Joe Elias is a problem solver at heart, a medical doctor by training, an inventor, innovator, and serial entrepreneur.

While in college, Joe founded his first business, and during medical school launched his first software company, Jorrel Media. By graduation in 2001, he had sold the company’s medical e-learning IP to Janssen Pharmaceuticals. This early success set the tone for a career defined by spotting opportunities others overlook and building lasting solutions.

From 2006 to 2017, Joe founded and built Retail inMotion (RiM) into a global aviation software and services company. Under his leadership, RiM launched the world’s first Android-based mobile POS with American Airlines, deploying 35,000 P2PE PCI certified payment devices fleet-wide. Joe and his team went on to deliver over 150,000 POS units across the industry and built the world’s largest PCI-certified offline payments gateway. In 2016, Lufthansa Group acquired the company. RiM’s Vector System remains the gold standard for inflight retail ERP.

Joe is now building Supersweet, a next-generation Retail Intelligence and Payments platform. At its core is sweetFace, a transformative merchant–consumer interface that redefines how merchants adopt and manage payments, alternative payment methods (APMs), and value-added services. sweetFace puts merchants back in control, giving them the power to choose, orchestrate, and deploy the tools they need on their own terms.

Joe continues to be enthralled by the process of invention and remains driven by a singular focus: creating elegant, enduring solutions that redefine industries.

Paul Dinu is a builder with a product soul and the Chief Technology Officer at Supersweet. He’s obsessed with turning messy, real-world retail problems into experiences that just work—quietly, reliably, beautifully.

Paul’s career has zig-zagged through hardware, cloud, and payments, but the thread is constant: make complex systems feel simple. At Supersweet he helps shape sweetFace, our next-generation merchant–consumer interface. Think of it as the control room for modern commerce—where merchants can choose partners, light up new APMs, and orchestrate value-added services without rebuilds or rewires. Its AI-native brain learns from real behavior, suggesting smarter routing, predicting drop-off, and simulating “what-if” scenarios before you flip the switch.

He brings emerging technologies down to earth: practical machine learning instead of hype, LLM-powered assistance that actually saves time, on-device smarts for the edge, plus modern essentials like passkeys, tap-to-pay, and privacy-first data design. The goal is simple: fast when it matters, safe by default, resilient in the wild.

Paul works shoulder-to-shoulder with product and customers, trading buzzwords for outcomes—clearer checkouts, happier buyers, and tools that scale as ambition grows. That’s the standard he sets for Supersweet.